Osetenovo, Pavel Banya, Bulgaria
Osetenovo, Pavel Banya, Bulgaria

1.4 ha

blueberries in pots

“Roseberry farm” growing blueberries

"Roseberry farm" owners save 4-5 hours daily thanks to the remote management and monitoring of the irrigation and precise fertigation on the field.

1 0 %
less human resource needed
1 0 %
losses from human error

The challenges

The owners of blueberry farm “Roseberry farm” are looking to combine office work with work on the field, but their working locations are pretty distanced from each other. The farm is only employing seasonal workers at harvesting time. The management of the irrigation and fertigation processes for the berry plants is entirely handled by the two farm owners.

In the active season, however, the daily irrigation and fertigation of the plants requires huge time investment that they cannot afford. That is why, right from the start of their ‘farming career’ the farm owners were on the lookout for solutions that would allow them to automate and remotely manage and monitor the irrigation and fertigation of the berries.

Being new farmers, they also need to be able to optimize those processes in order to boost the yield and achieve better taste for the fruits. They are using agronomy consultations but those require an option for easy generation of reports on the irrigation and fertigation applied for the plants so far.

The farm owners learnt about ONDO from an online webinar of the company.

The solutions

In the blueberry fields of “Roseberry farm” ONDO built a completely wireless automation of the irrigation and precise fertigation. The management of the processes is done via an ONDO Pro controller and 2-channel FertiON precise fertigation solution. The installation is done in such a way so as to allow future extension, as well as upgrade in the upcoming seasons with a third fertigation channel and a module for control of the EC and pH of the irrigation water.

The farm owners can now manage and monitor the irrigation and precise fertigation completely remotely, from their mobile phones.

This farm is also using ONDO’s subscription-based business model, allowing them to automate their farm and start reaping the benefits of the automation with only a small initial investment.

The results

“Roseberry farm” is starting its second farming season with ONDO’s automation of the irrigation and precise fertigation. We are glad that the farm is using ONDO to optimize the resources used, for each crop variety, and constantly tuning up their automation, including with agronomic help.

Since the farm is using ONDO in their blueberry fields right from the start, they do not have any before-after numbers to share with regard to the water, fertilizer or energy used. But they say that their major goal – saving 4-5 hours daily for one person to irrigate and fertigate the plants – has already been achieved! In the long run, they will be looking to optimize with ONDO the water and fertilizer used for the plants, ensuring sustainability and even cleaner produce.

For our team it is truly rewarding that ONDO gives confidence and support to the young people willing to work in the sphere of farming. They see proof that farming could also be high-tech and provide opportunities for success and stable profit, regardless of the challenges that the sector is facing.

We wish a lot of success to the young “Roseberry” farmers! And, we personally tried and were thrilled with their super tasty blueberry jam!

About "Roseberry farm"

Berries grown in pots

1.4 ha

Osetenovo, Pavel Banya, Bulgaria


Krisi and Neno

Owners of Roseberry farm

“Roseberry farm” was set up in 2017 to grow Damascena rose on 0.5 ha of land in the region of Osetenovo, Bulgaria. The owners of the farm – Krisi and Neno – combine farming with their full-time IT jobs.

But, it was blueberries that they had always wanted to grow. Hence, they made an extensive research on the local and international blueberry market, and in 2021 decided to start growing blueberries.

Currently they are growing more than 25 varieties of american blueberries in pots, on 1.4 ha of land, looking to evaluate the varieties that would develop and sell better. Growing different varieties of fruit also ensures continuous yield throughout months on end – from June until end of August or September, since the different varieties give fruit at a different time. Thus, they are also employing the seasonal workers longer – from rose flower harvest time until the blueberry harvest season is over.